Press Release - 2/15/23
Frameless Hardware Company Strikes Strategic Partnership with PRIME-LINE Products
Strategic Partnership Agreement Between Glass and Glazing Manufacturer/Supplier and a Leading Distributor for Residential Window and Door Replacement Parts to Better Service and Support B2B Customers.
South Gate, CA (February 15, 2023) – The Frameless Hardware Company LLC (FHC), a leading manufacturer and supplier to the glass and glazing industry, announced today it has entered into a strategic partnership with Prime-Line Products. The new agreement allows FHC to expand its offering to their customers in the residential hardware and home-improvement sectors while providing better service to Prime-Line’s wholesale customer base.
As part of the new partnership, targeted segments of Prime-Line’s existing wholesale customers will now be better served by FHC, who offers complementary products and now occupies manufacturing and distribution supercenters on both coasts servicing all of the United States. Prime-Line’s product offerings include window and screen repair, interior hardware, repair springs and exterior window and door hardware. This arrangement bolsters FHC’s product selection as a leading supplier to any trade working in glass, glazing, windows and doors in any project category.
“We are looking forward to a long and mutually beneficial partnership,” said Tony Meirovitz, Vice president of eCommerce, Marketing and Customer Experience at Prime-Line. “This arrangement ultimately benefits our customer base and I can’t think of better hands to place our trust in than FHC.”
“Prime-Line truly rounds out our product offering as a single-source solutions provider to the industry,” said Chris Hanstad, president and CEO of FHC. “Their reputation, legacy and foothold speaks for itself and we’re honored to win their trust as a master distributor.”
This partnership follows the recent acquisition of Morse Architectural (Morse Industries), further solidifying FHC’s position as a preeminent supplier to both residential and commercial glass and glazing stakeholders.
Founded in 1978, Prime-Line’s mission is to empower national distributors, commercial companies, and individual homeowners with high-quality repair solutions. We do this by manufacturing repair and replacement parts and safety and security products. In addition to supplying home centers, hardware stores, and lumber yards, we also use our internet presence to provide diverse hardware to meet market demands. Wherever our customers purchase our products, our mission remains the same: helping our customers replace their hardware with the right product, for the right price, at the right time.